The introduction of C. Wonder by Christian Siriano has been announced by US-based media and consumer goods business Xcel Brands, which specialises in livestream shopping. The new brand, which will debut in the spring of 2023, will have Siriano as its creative director, according to the business.
According to a news release from Xcel Brands, the renowned American fashion designer has led his own business since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013. Numerous celebrities, including the current First Lady, Dr. Jill Biden, the former First Lady, Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Scarlett Johansson, Whoopi Goldberg, and Julia Roberts, to name a few, have been spotted wearing his designs on the red carpet. While bringing his own refined exuberance to C, Siriano will continue to create his own line of clothing.
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His contemporary ready-to-wear and accessory lines are amazing. As the brand’s public face and spokesperson, he will also make appearances on HSN’s broadcast and streaming services starting in 2023.
The debut of C. Wonder by Christian Siriano has been announced by the livestream retail and media firm Xcel Brands. The business also disclosed that Siriano has been named the new brand’s creative director. The brand will debut in the spring of 2023. Since 2008, the renowned American clothes designer has led his own company.
According to Robert W. D’Loren, chairman and chief executive officer of Xcel Brands, “Bringing Christian on board to spearhead the development of C. Wonder by Christian Siriano is another crucial step in the establishment of a live-selling ecosystem that links our brands directly with customers.” “Christian’s refined style, creative vision, and energetic personality have established him as one of America’s most regarded young designers, and we’re convinced he’ll add a fresh energy to C. Wonder as we secure our position within the fast-growing livestream business.”
One of the biggest clothing suppliers in the interactive TV industry, Xcel Brands is making significant investments in livestreaming technology platforms and alliances. The firm also creates and sells clothing under the Halston and H Halston brands, which are sold at upscale stores including Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Macy’s, and HSN. These labels also include C. Wonder. According to the press announcement, it also has a small investment in Isaac Mizrahi, Longaberger home goods, and a livestreaming platform. It also owns the Judith Ripka and LOGO by Lori Goldstein brands.
To cooperate and introduce the C. Wonder brand to new audiences, Siriano said, “I’ve always admired the C. Wonder brand and I’m happy to join the team at Xcel Brands.” “Livestreaming has such a bright future in the US, and I can’t wait to directly engage with millions of C. Wonder consumers on various platforms.
