Mahindra plans to increase its offering of electric vehicles and invest Rs 8,000 crore in the industry.

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According to him, the company expects that 20 to 30 percent of its SUVs would be electric by then. The first four of Mahindra’s five new electric Sports Utility Vehicles (SUVs) are expected to be on sale between December 2024 and 2026. Mahindra is making a significant wager on environmentally friendly transportation.

The automaker plans to market the five electric SUVs under two brands. XUV and “BE,” a company that only markets electric cars. Legacy brands will be housed under the “XUV” label, while the “BE” brand will debut the new electric car.

Jejurikar outlined the trends, pointing out that families with many cars will be the first to purchase electric cars on the home market. The fleet market, he added, “will convert to electric very quickly as it makes economic sense for them.”

Jejurikar anticipated that the personal market would see a delay in the sales of electric hatchbacks and sedans because people would not want to pay more up front for the only vehicle in the home without an adequate charging infrastructure.

As they are typically a member of families with more than one automobile, he noted, “the SUV category, whether entry or mid-sized, will see a much faster penetration. When questioned if the nation was prepared for the adoption of electric transportation, Jejurikar responded: “That is true and false. The penetration rates are about 1% in the C sector and about 4% in the B segment. No, it won’t suddenly go from 1 and 4 percent to 30 and 40 percent.”

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We will see increases toward 10% and 15%, so 20-30% penetration in the next 4-5 years is a realistic road map for the locations in which we operate,” he concluded.

According to Jejurikar, the company plans to decide definitively over the next 3-6 months on the infrastructure required to construct its electric sports utility vehicles. The company earlier unveiled the mid-sized XUV 400, its first electric SUV under the XUV brand and one that would be made at its factory in Nashik, Maharashtra.

The manufacturing schedule for the remaining commodities is now being finalised with the governments of three to four states in light of the incentives being offered. We’ll have to decide in the next three to six months, Jejurikar remarked.

He was replying to a query on the anticipated completion date of the manufacturing plan for the company. He said that a decision has not yet been reached about whether the company would build its Internal Combustion Engine (ICE) model line at its present sites or look for a new location. The automaker now uses facilities spread out across many states, including Tamil Nadu and Maharashtra, to construct its conventional ICE vehicles.

The manufacturing schedule for the remaining commodities is now being finalised with the governments of three to four states in light of the incentives being offered. We’ll have to decide in the next three to six months, Jejurikar remarked.

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He was replying to a query on the anticipated completion date of the manufacturing plan for the company. He said that a decision has not yet been reached about whether the company would build its Internal Combustion Engine (ICE) model line at its present sites or look for a new location. Currently, the automaker produces its conventional ICE vehicles at facilities scattered throughout many states, including Tamil Nadu and Maharashtra.

 

 

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